Joe is an award-winning Talent Acquisition leader with 15 years’ experience transforming recruitment across global technology, financial services, and consulting firms. He’s recognised with multiple industry award wins across TA Innovation, Employer Branding, and D&I strategies.
Known for inspiring teams and elevating recruitment performance, Joe combines critical thinking, AI-driven efficiencies, and data-led decision-making. He champions technology as a tool to amplify (not replace) human ingenuity, shaping the future of Talent Acquisition with creativity and transformative leadership.
What’s a recent professional achievement of yours that you are proud of?
I developed a creative method for testing Employer Value Propositions using artificial audiences. By building AI personas through generative adversarial networks, I can simulate audience reactions with 95% accuracy compared to real human responses. This approach delivers major efficiencies in cost and time, while enabling rapid message redesign to maximize impact.
What is your prediction for the future of the TA industry?
At the end of the day, what we do in TA is pretty simple — we help businesses find great people, and we help people find work that feels meaningful and fulfilling. That core purpose isn’t going anywhere. What will change is how we get there. AI will take away a lot of the repetitive work and make things more efficient, but it won’t replace the human side of recruitment. The real skill for TA teams will be learning how to use AI responsibly — in a way that gives us more time to do what really matters: connecting with people, understanding their stories, and helping them find their place.
What projects are you planning on working on in 2026?
Building AI fluency in our TA and wider HR teams – and looking at how we start to recruit for AI fluency across all our hiring.
Revamping our core TA reporting capability to deliver more mission critical insights to the business
Continued expansion of our hiring hubs into Mexico, Japan, China and India