Strategic Talent Acquisition Leader with 14+ years’ experience shaping and delivering recruitment strategies across the Middle East, Africa, and Europe. Currently TA Manager at Serco, I lead high-volume and specialist hiring, workforce planning, and employer branding while championing diversity and inclusion. Passionate about innovation in recruitment.
What’s a recent professional achievement of yours that you are proud of?
This year, I led the successful implementation of Phenom, which improved candidate engagement by 25% and boosted sourcing efficiency by 40% a milestone I’m proud of in enhancing both team productivity and candidate experience.”
What is your prediction for the future of the TA industry?
I believe the future of Talent Acquisition will be defined by the smarter use of AI and data, enabling recruiters to shift from transactional hiring to more strategic talent advising. TA teams will increasingly focus on building inclusive talent communities, workforce readiness, and skills-based hiring, ensuring organisations remain agile in fast-changing markets.
What projects are you planning on working on in 2026?
In 2026, I plan to focus on projects that enhance the candidate experience while improving the efficiency and effectiveness of our recruitment processes. This includes streamlining workflows, leveraging technology and data to work smarter, and reducing time-to-hire without compromising quality. A key priority will be simplifying communication and touchpoints for candidates, ensuring a more transparent, engaging, and inclusive journey from attraction through onboarding.