Maha is a seasoned Talent expert and HR leader. She has worked across different industries like FMCG, Pharma and Logistics & SC. She has managed global scopes as well as regional scopes across the ME markets.
What’s a recent professional achievement of yours that you are proud of?
Launching a performance management system & process at Aujan Coca-cola
What is your prediction for the future of the TA industry?
AI will have a big impact on the way the TA process is managed. It will help streamline the process supporting both candidates and TA professional and ultimately business performance.
What projects are you planning on working on in 2026?
Defining, developing & launching EVP
AI Tools launch