Zahra drives end-to-end recruiting and succession planning talent solutions for senior and executive roles across the region, as well as talent acquisition strategy, employer branding & EVP, governance, and innovation for the CoE. Zahra is excited about leading and driving simplification, automation and transformation projects
What’s a recent professional achievement of yours that you are proud of?
TA CRM implementation, TA Org Design Transformation, Executive CoE design
What is your prediction for the future of the TA industry?
Disruptive with the implementation of AI and automation
What projects are you planning on working on in 2026?
Launching the TA Exec CoE model, and creating best practices for global implementation

